In a strategic move to meet the increasing demand for hospitality services in Latin America, BWH Hotels is embarking on a significant expansion initiative. The renowned hotel conglomerate, which includes WorldHotels, Best Western Hotels & Resorts, and SureStay Hotels, is set to revolutionize the region's hospitality landscape.
Amidst projections forecasting substantial growth in Latin America's hotel industry, BWH Hotels is poised to capitalize on this burgeoning market. With Mexico and Brazil leading the development charge, BWH Hotels aims to leverage its diverse portfolio of 19 brands spanning every segment from economy to luxury.
Within the Best Western Hotels & Resorts family, BWH Hotels is accelerating development across various categories, from traditional to boutique and upscale offerings. With 76 active properties in Latin America and 30 more slated for development, the company is making significant strides.
Recent additions include the Aiden by Best Western Black Hotel Boutique in Mexico City, offering a blend of contemporary design and upscale amenities. Moreover, the Best Western Patagonia in Chile and the Best Western Salvador Hangar Aeroporto in Brazil underscore BWH Hotels' commitment to diverse offerings and strategic locations.
Aiden by Best Western, known for its neighborhood-centric approach, is set to make its mark in Latin America. With plans to debut its first hotels in the region starting in 2024, Aiden aims to provide authentic and immersive experiences tailored to each locale.
Scheduled openings include the Aiden Quito in Ecuador, Aiden Georgetown in Guyana, and a property in El Salvador, all designed to cater to the unique preferences of travelers seeking immersive cultural experiences.
WorldHotels, renowned for its collection of independent hotels and resorts, is also expanding its presence in Latin America. With a focus on delivering distinct travel experiences, WorldHotels is set to debut its first property in Mexico, signaling a strategic expansion into new markets.
The forthcoming hotel in Guadalajara promises a blend of luxury and sophistication, catering to discerning travelers seeking refined accommodations and personalized service.
Ron Pohl, President of International Operations at BWH Hotels and President of WorldHotels, expressed excitement about the company's growth prospects in Latin America. With a commitment to identifying market demand, selecting optimal brand positioning, and fostering successful partnerships, BWH Hotels is poised to be a driving force in the region's hospitality sector.
As Latin America continues to emerge as a key player in the global tourism landscape, BWH Hotels' expansion and development initiatives are poised to redefine the region's hospitality standards, offering travelers unparalleled experiences and destinations of distinction.