Choice Hotels Promotes Judd Wadholm to Senior Vice President and General Manager, Core Brands

In a strategic move aimed at fortifying its position in the hospitality industry, Choice Hotels International, Inc. (NYSE: CHH) has elevated Judd Wadholm to the esteemed role of Senior Vice President and General Manager, Core Brands. With nearly two decades of experience within Choice Hotels International and Radisson Americas, Wadholm's appointment underscores the company's dedication to amplifying the performance and expansion of its upper midscale, midscale, and economy brands in the United States.

Wadholm's promotion signifies Choice Hotels' unwavering commitment to its core brands, including Comfort, Country Inn & Suites, Quality Inn, Econo Lodge, and more. Tasked with steering the growth trajectory and enhancing the performance of these nine brands, Wadholm's extensive experience positions him as a pivotal figure in the company's strategic vision.

"Choice Hotels remains steadfast in its mission to elevate guest experiences across all segments, from upscale to economy," stated Raul Ramirez, Chief Segment and International Operations Officer. "Wadholm's proven track record in fostering strong partnerships with hotel owners and operators, coupled with his expertise in driving revenue and guest satisfaction, makes him the ideal candidate to propel our core portfolio to greater heights."

The core brand portfolio represents the cornerstone of Choice Hotels' value proposition. With brands like Comfort, Country Inn & Suites, and Quality Inn leading the charge, Choice Hotels continues to redefine hospitality excellence.

Recent highlights include the unveiling of Sleep Inn's Scenic Dreams prototype, aimed at enhancing guest experiences through innovative design. Additionally, Country Inn & Suites celebrated a surge in franchise agreements, while Comfort marked a milestone with the opening of new hotels, including the innovative Rise & Shine prototype in Missouri.

Commenting on his new role, Wadholm expressed confidence in the strength of Choice Hotels' core brands. "These brands are the heartbeat of Choice Hotels, offering unparalleled value to franchisees and guests alike. I am eager to collaborate with our talented team and esteemed hotel owners to drive performance and expand our Core Brands portfolio."

Wadholm's journey with Choice Hotels commenced in 2022, where he quickly rose through the ranks, demonstrating proficiency in operations, owner relations, and finance. Armed with a Master of Business Administration from St. Cloud State University and a Bachelor of Business Administration in Finance from the University of North Dakota, Wadholm brings a wealth of knowledge and leadership to his new role.

In conclusion, Wadholm's appointment signifies Choice Hotels' strategic focus on strengthening its core brands and delivering exceptional experiences to guests worldwide. With his visionary leadership and extensive industry expertise, Wadholm is poised to drive innovation and growth across Choice Hotels' diverse portfolio.

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Source: Street Insider