Miami Beach, renowned for its luxurious accommodations and stunning coastline, is set to welcome a new player to its prestigious hospitality scene. In a strategic move, CL Hotels has secured the acquisition of the iconic Circa 39 Hotel, nestled in the vibrant Mid-Beach area.
With the ink drying on the deal, CL Hotels is poised to embark on a transformative journey for the 97-room boutique property. Positioned among illustrious neighbors such as Faena and Soho House, the Circa 39 Hotel holds immense promise for CL Hotels' vision of redefining luxury.
Under the astute leadership of Managing Partner Joao Woiler, CL Hotels unveils ambitious plans for Circa 39's rebirth. A multimillion-dollar renovation is on the horizon, promising a fresh identity for the hotel. Embracing collaboration, CL Hotels has inked a franchise agreement with IHG's Vignette Collection, signaling a new era of sophistication.
At the helm of this venture is Managing Partner Bruno Piacentini, whose expertise in design, branding, and management promises to elevate Circa 39 to unprecedented heights. With a focus on innovation and guest experience, Piacentini envisions Circa 39 as the premier four-star destination in the region.
Originally crafted in 1939 by renowned architect Albert Anis, Circa 39 stands as a testament to Miami's rich Art Deco heritage. CL Hotels aims to honor this legacy while infusing modern flair, creating a harmonious blend of past and present.
Boasting proximity to Miami Beach's pristine sands, Circa 39 offers guests a quintessential seaside escape. From exclusive beach services to an intimate pool deck, every aspect of the hotel exudes sophistication and charm.
In selecting IHG's Vignette Collection, CL Hotels ensures Circa 39 finds its rightful place among like-minded properties. With a focus on personalized experiences, the Vignette Collection aligns seamlessly with CL Hotels' vision for Circa 39's evolution.
As CL Hotels embarks on this transformative journey, the acquisition of Circa 39 heralds a new chapter for Miami Beach's hospitality landscape. With innovation, collaboration, and a deep appreciation for heritage, Circa 39 is poised to captivate guests and redefine luxury for years to come.
Source: Hotel Management
Photo: Circa 39 Hotel