In a bold move into the European market, Miiro Hotels, backed by India's InterGlobe Enterprises, is set to unveil its unique brand of hospitality in Paris and Barcelona. With a focus on service, local immersion, and innovative design, Miiro aims to captivate the hearts of "self-assured travelers."
Paris will witness the transformation of the historic Hôtel Cayré into Le Grand Hôtel Cayré, offering 123 rooms in the heart of Saint-Germain-des-Prés. Meanwhile, Barcelona's El Born neighborhood will welcome the renovated Borneta Hotel, boasting 92 rooms and a rooftop terrace with stunning views.
Neena Gupta, CEO of Miiro Hotels, emphasizes the brand's commitment to providing guests with authentic experiences that resonate with the local culture. Gupta envisions Miiro Hotels as a gateway for travelers seeking to immerse themselves in the pulse of their destination.
Despite being a newcomer to the European market, InterGlobe's extensive experience in hospitality, coupled with Miiro's innovative approach, positions the brand for success. While initial focus remains on Europe, Gupta hints at future expansion into India, leveraging InterGlobe's strong presence in the region.
Launching amidst inflation and elevated interest rates presents its challenges, but Gupta remains undeterred. Renovating existing properties allows Miiro Hotels to manage costs while ensuring a high-quality guest experience.
With a seasoned senior management team drawn from various sectors of the hospitality industry, Miiro Hotels aims to carve out its niche in the competitive market. Gupta believes in the brand's strong proposition and its ability to stand out from legacy brands.
Despite economic uncertainties, European capitals continue to attract travelers, both for leisure and business. Gupta predicts a resurgence in demand from international markets post-COVID-19, particularly from China and the Far East.
As Miiro Hotels prepares to make its mark on Europe, the brand's commitment to authentic experiences and innovative design sets it apart in a crowded hospitality landscape. With a clear vision and a focus on guest satisfaction, Miiro Hotels is poised to become a formidable player in the global hospitality industry.
Source: CoStar