Heavenly® Bed is set to be added to hotel rooms across the Westin portfolio, which is designed to provide an exceptional sleep experience for guests. Westin has long been known for its focus on wellness and high-quality sleep, and the new Heavenly Bed is the result of a multi-year development process that involved extensive research, testing, and input from experts, associates, and customers.
The new Heavenly Bed features a plush-top mattress with innovative materials like silver fiber weave and gel-infused memory foam for temperature regulation. The bedding has also been upgraded with hypoallergenic materials, a blended duvet insert for temperature control, and a modern design with a charcoal blanket and piped pillowcases.
To celebrate the launch of the new Heavenly Bed, Westin is partnering with Strava for a fitness challenge where participants can win one of the beds. They are also offering sweepstakes through the Westin Store, where customers can enter to win the new Heavenly Bed or a hotel stay.
Westin stands by its commitment to providing a holistic wellness experience for guests through its Six Pillars of Well-Being, which include Sleep Well, Eat Well, Move Well, Feel Well, Work Well, and Play Well. The new Heavenly Bed is a cornerstone of this approach, offering travelers the opportunity to prioritize restorative sleep and overall well-being during their stays.
A Game-Changer for Hotel Industry Sleep Standards
Westin's unveiling of the next generation Heavenly Bed has the potential to be a game-changing moment for sleep standards in the hotel industry. As a pioneering leader in promoting quality sleep for guests, Westin has long set the pace for other hotels to follow. The original Heavenly Bed, introduced in 1999, revolutionized the in-room sleep experience and quickly became an iconic hallmark of the Westin brand.
With this latest innovation, Westin has raised the bar even higher, investing significant resources into researching, developing, and perfecting a new platinum standard for hotel beds. The multi-year process involved exhaustive testing of thousands of products, consumer focus groups, property listening sessions, and consultations with sleep experts. The result is a meticulously engineered bed that combines cutting-edge materials like silver fiber weave and gel-infused memory foam with elegant, modern design elements.
This level of dedication and investment into enhancing the guest sleep experience is likely to reverberate throughout the hospitality industry. Other hotel brands, recognizing the importance of quality sleep to overall guest satisfaction, may feel compelled to step up their own sleep offerings in order to remain competitive. Westin's new Heavenly Bed could spark a new arms race of sorts, with hotels across various price points striving to match or exceed the comfort, technology, and luxury that the new bed delivers.
Ultimately, this increased focus on optimizing the in-room sleep experience stands to benefit travelers of all kinds. As hotels work to elevate their sleep standards in response to Westin's innovation, guests can expect to find more restorative, high-quality sleep options no matter where they travel or what their budget may be. Westin's bold move with the Heavenly Bed 2.0 could be the catalyst that ushers in a new era of prioritizing sleep as a fundamental pillar of the overall hotel experience industry-wide.
Boosting Guest Loyalty and Revenue for Westin
While delivering an exceptional guest experience is the primary motivation behind Westin's new Heavenly Bed, the potential business impacts of this innovation cannot be overlooked. By providing travelers with an unparalleled sleep experience, Westin is well-positioned to strengthen guest loyalty and drive increased revenue across multiple streams.
First and foremost, the new bed is likely to boost repeat bookings from guests who have experienced the sublime comfort and restorative effects of sleeping on the Heavenly Bed 2.0 during their stay. In an industry where guest loyalty is highly coveted, Westin's ability to deliver a truly differentiated and luxurious sleep experience could cement its position as the go-to hotel brand for travelers who prioritize quality sleep and wellness.
This increased loyalty and positive word-of-mouth from satisfied guests could also attract new customers to the Westin brand, further expanding the hotel's customer base and driving revenue growth through increased occupancy rates and room bookings.
Additionally, Westin's decision to offer the new Heavenly Bed and accompanying bedding for purchase through the Westin Store presents a significant revenue opportunity. Many guests who fall in love with the bed during their stay will likely seek to recreate that unparalleled sleep experience at home. With the ability to purchase the exact mattress, linens, blankets, and pillows they enjoyed at the hotel, Westin can tap into this demand and generate substantial product sales through the Westin Store.
Furthermore, the new Heavenly Bed could serve as a powerful marketing tool for Westin, solidifying the brand's reputation as the premier destination for sleep-focused wellness travel. This enhanced brand recognition and prestige could command higher room rates, driving increased revenue per available room (RevPAR) across Westin's global portfolio of properties.
As Westin continues to invest in delivering exceptional sleep experiences through innovations like the Heavenly Bed 2.0, the brand is well-positioned to reap significant rewards in the form of strengthened guest loyalty, a broader customer base, increased product sales, and overall revenue growth.
Aligning with Consumer Trends and Capturing New Markets
Westin's emphasis on holistic wellness, exemplified by the launch of the next generation Heavenly Bed, is a strategic move that aligns the brand with significant consumer trends and positions it to capture a larger share of the rapidly growing wellness travel market.
In recent years, there has been a marked shift in consumer attitudes towards prioritizing health, self-care, and overall well-being. This trend has been driven by a variety of factors, including increased awareness of the importance of physical and mental health, a desire for work-life balance, and a growing emphasis on preventative care and lifestyle modifications to promote longevity and quality of life.
As a result, the wellness travel market has exploded, with more and more consumers seeking out travel experiences that support and enhance their wellness goals. According to the Global Wellness Institute, the wellness tourism sector was valued at $639 billion in 2017 and is projected to grow at an annual rate of 7.5% through 2022.
Westin's comprehensive approach to wellness, encompassing sleep, nutrition, fitness, mental health, and overall balance, positions the brand to capitalize on this burgeoning market. By offering amenities and programming such as the new Heavenly Bed, WestinWORKOUT fitness facilities and curated running routes, nutritious Eat Well menus, and mindfulness practices through the Feel Well pillar, Westin provides a holistic wellness experience that caters to the diverse needs and priorities of health-conscious travelers.
This holistic approach not only aligns with current consumer trends but also opens up new market opportunities for Westin. By appealing to a broad range of wellness-focused travelers, from fitness enthusiasts to those seeking relaxation and rejuvenation, Westin can attract a diverse customer base that extends beyond its traditional clientele.
Moreover, as the wellness travel market continues to grow and evolve, Westin's early investment in this space positions the brand as a leader and trusted authority in the wellness hospitality sector. This established reputation and expertise could translate into increased brand loyalty, higher occupancy rates, and the ability to command premium rates for Westin's wellness-centric offerings.
By aligning its brand ethos and product offerings with the rising consumer demand for wellness travel experiences, Westin is poised to capture a significant share of this lucrative and rapidly expanding market segment, driving long-term growth and success for the brand.
Source: Marriott Press Release