World of Hyatt Portfolio Grows by Over 700 Handpicked Boutique Hotels & Villas

Hyatt has added over 700 boutique and luxury hotels and villas from Mr & Mrs Smith's collection to its World of Hyatt loyalty program. This expansion allows World of Hyatt members to earn and redeem points at these unique properties across over 20 new countries like Namibia, Fiji, and the British Virgin Islands.

The hotels curated by Mr & Mrs Smith are hand-picked for their inspiring designs, personalized touches, and exceptional hospitality experiences - from glamping sites and wellness retreats to grand historic palaces and ski resorts. By partnering with Mr & Mrs Smith, Hyatt gains access to highly curated one-of-a-kind boutique accommodations that cater to travelers seeking meaningful, luxury experiences.

This move is significant because it greatly enhances the redemption options and geographic reach for World of Hyatt members into more remote, niche destinations and unique boutique properties. It allows Hyatt to deliver on its "Be More Here" brand promise by exposing members to new cultures and truly transformative travel experiences beyond traditional hotels.

By doubling down on the luxury segment across its brand portfolio, including these Mr & Mrs Smith additions, Hyatt is positioning itself to better serve today's affluent travelers prioritizing wellness, design, exclusivity and authentic local immersion on their trips. The boutique hotel expansion complements Hyatt's larger luxury growth strategy.

Hyatt Becomes Industry Leader in Experiential Luxury Travel

With the addition of over 700 hand-selected boutique properties from Mr & Mrs Smith, Hyatt has positioned itself as the go-to brand for travelers seeking truly unique and transformative luxury experiences. In an era where affluent globetrotters prioritize authentic immersion and meaningful discoveries, Hyatt's curation of one-of-a-kind stays allows it to deliver an unmatched level of experiential travel.

From historically preserved palace hotels to cutting-edge eco-lodges, the Mr & Mrs Smith portfolio exposes Hyatt guests to diverse cultures, architectures and natural wonders they may have never encountered before. Whether reigning over an English countryside estate or glamping under the Namibian desert sky, these accommodations create indelible memories that today's luxury consumer values over material goods.

By tapping into the rapidly growing experiential luxury market, Hyatt stands to attract more high-net-worth travelers who crave these rarefied, transformative journeys. It can market itself as the curator of unusual, thoughtfully-designed boutique escapes. This differentiates Hyatt from competitors still focused on traditional high-end accommodations and amenities alone.

As experiential travel continues to surge, especially among younger generations of affluent guests, Hyatt's partnership with the tastemaking Mr & Mrs Smith brand allows it to stay ahead of this shift in luxury preferences. It gains a competitive edge in an increasingly important market segment.

Hyatt Unlocks New Revenue Streams Through Residential Ownership

The Mr & Mrs Smith portfolio doesn't just consist of hotels, but also includes hundreds of privately-owned villas and residences. By offering the ability to redeem World of Hyatt points for stays at these premium home rentals, Hyatt has opened up an entirely new revenue vertical.

Over the past decade, the luxury private rental market has exploded as an increasing number of high-net-worth travelers prefer the privacy, space and home-like amenities of elite villas over traditional hotels. This has become an extremely lucrative industry, with companies like Airbnb's Luxury Retreats, THIRDHOME, and Ultimate Resort seeing breakout success.

Now, Hyatt can capitalize on this burgeoning market by incentivizing its over 25 million World of Hyatt members to splurge on decadent, multi-million-dollar villas through its loyalty program. Owners of these residences gain streamlined access to Hyatt's wealthy client base when listing their homes for rent. Hyatt can collect maintenance fees and a share of booking revenue, in addition to earning loyalty from these ultra-high-end rental customers.

For current Hyatt owners, the ability for loyalty members to redeem points for villa stays could spur more to invest in residential products within Hyatt's portfolio, knowing they'll have built-in demand from the World of Hyatt community. This creates new asset-light revenue opportunities.

By extending the benefits of its loyalty program to private luxury rentals, Hyatt positions itself to tap into multiple new revenue streams, while enhancing its value proposition for high-income travelers and investors alike.

Source: Hyatt Press Release