In a dynamic shift within the hospitality industry, hotels are embracing technology to optimize their spaces beyond traditional accommodation offerings. From spas to parking spots, the aim is to capitalize on every inch of real estate and enhance guest experiences.
The emergence of hybrid hospitality, championed by innovative providers like The Social Hub (TSH), is reshaping the landscape. TSH, with 17 locations across Europe, aims to foster a vibrant community by integrating various services seamlessly.
Niels Sauve, Chief Digital and Technology Officer at TSH, emphasizes the importance of guest-centric technology solutions. Partnering with hospitality tech specialist Mews, TSH has revolutionized its approach, shifting from room-centric to guest-centric operations.
Efficient space utilization translates to increased revenue streams for hotels. TSH reports significant growth in ancillary product sales, highlighting the untapped potential within hotel spaces beyond traditional stays.
Locke, another advocate for tech-driven innovation, leverages Mews' solutions to tackle challenges such as parking management. The integration of technology not only streamlines operations but also boosts revenue generation significantly.
The pandemic has spurred a shift towards day-use bookings, presenting a new revenue avenue for hotels. Partnerships between DerbySoft and Hotels By Day facilitate seamless integration of day-use options into booking systems, enhancing guest flexibility.
Simon Bullingham of Journey emphasizes the need for a retail mindset in the hotel industry. By offering a seamless online booking experience for various amenities, hotels can enhance guest satisfaction and drive revenue growth.
Looking ahead, hotels like TSH are exploring diversified packages and experiences to cater to evolving guest preferences. The focus remains on maximizing space utilization and fostering community engagement to ensure long-term sustainability.
As technology continues to evolve, hotels are poised to leverage innovative solutions to transform their spaces and elevate guest experiences to new heights. The era of hybrid hospitality promises exciting opportunities for both guests and hoteliers alike.
Source/Photo: Phocuswire